Momondo Friend Compass

Conceived by McCann London for travel search engine Momondo, Friend Compass turns emotional ties into travel inspiration. By combining your smartphone's GPS location and Facebook's API, the app transforms your handset into a compass that reveals where your friends live around the world, and the cost of a flight to visit them. Friends can be filtered by price, distance and even weather, and flights can be booked in just a few taps. By challenging the traditional flight search experience and adding a social dimension, McCann London and Eskimo8 created something that simply begs to be shared online.