Wimbledon 2018
History is there to beaten

Out of home

Themed around the notion that ‘History is There to be Beaten’, the ads feature players from this year’s tournament rendered in a variety of vintage illustration styles. Each player is placed in a historical context, bringing to life the idea that true greats measure themselves not just against their peers, but against history itself.

The Roger Federer and Garbine Muguruza executions were created by myself and Philip Harris of Agency Rush and feature original techniques used in Victorian and Edwardian print-making, while the Serena Williams execution was hand-painted by Bob Venables of Illustration Limited. I then took it into Photoshop and aged the work to look authentic.