INEOS
Science & Performance
As a challenger brand, INEOS offers a bold new choice to customers across personal care, household, and beyond. After winning the business, we shaped not only a striking creative campaign but also crafted product packaging, developed a dynamic brand visual identity, and extended the design system across point of sale. To date, we've delivered over 100 design briefs, driving the brand's evolution with creativity and precision.
DESIGN PRINCIPLES
Next Gen Cleaning Campaign
The INEOS Next Gen cleaning campaign celebrates everyday human performance and the science behind it. Pushing past typical cleaning clichés, the 30” hero spot and product edits embrace the brand’s ‘Science + Performance’ ethos. The campaign seamlessly weaves INEOS’ bold visual identity into every touchpoint, reinforcing the GO HUMANS platform — a call to empower people to push their limits, with scientifically optimised cleaning products by their side.
Next Gen Cleaning Social Campaign
The INEOS Next Gen social campaign extended the Science + Performance message with platform-specific content. Bold typography, kinetic layouts, and a clean, science-inspired design system ensured every asset reinforced the brand’s visual identity. The design principles were key to creating scroll-stopping content, seamlessly linking human performance with INEOS’ pursuit of innovation.
Packaging
It’s not every day an ad agency wins the packaging business from FMCG giants — but we did. Before a single line of the visual identity was drawn, we designed the entire INEOS household range. Bold. Unconventional. Built from the ground up with Science + Performance at its core.