William HILL

Visual Identity and TVC

Since winning William Hill in 2024, we’ve been busy reimagining this iconic brand—bringing new energy to its legendary logo, inspired by the signature of William Hill himself. Bold, oversized, and unapologetic, the logo now speaks with confidence—elevating both the craft and the heritage it represents.

But how do you create a TV campaign using stock imagery while capturing the brand’s positioning: "Betting and Gaming Done Properly"?

With the help of the visual effects artists at ETC, we transformed the ordinary into the extraordinary—bringing to life the feeling of proper service and real value. It’s a standard the competition can’t match—and a mark of a brand that knows exactly what it stands for.